TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”
TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”

TAILOR TOYO Tailor Toyo TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”

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Brand: Tailor Toyo
Size L
Chest width: 59 cm Length: 61 cm Sleeve length from center back: 85.5 cm

Size XL
Chest width: 61.5 cm Length: 62 cm Sleeve length from center back: 88 cm

Size XXL
Chest width: 64 cm Length: 65 cm Sleeve length from center back: 91 cm

Outer fabric: 100% cotton
Lining: 100% acetate
Embroidery: 100% rayon

Country of manufacture: Japan

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BRAND & PRODUCT

About the Brand and Product

TAILOR TOYO TT15974-145 Late 1950s Style Velveteen Souvenir Jacket “POLAR BEAR” × “ALASKA MAP”

The souvenir jacket (sukajan) originated shortly after the war, when American servicemen had their jackets embroidered with oriental motifs (eagles, tigers, and dragons), their unit, or the name of their base to commemorate their service in Japan. These jackets were later commercialized as souvenirs and sold at PXs (short for Post Exchange, the common name for shops on U.S. military bases).

At the time, the company that supplied the U.S. military bases with clothing, including these souvenir jackets, was Kosho & Co., the predecessor of Tailor Toyo (Toyo Enterprise). At the height of souvenir jacket production in the 1950s, it accounted for 95 percent of all supply contracts. TAILOR TOYO has been making souvenir jackets for over half a century, beginning with Kosho. Rather than following a passing trend, the brand has continued to preserve sukajan as a culture, making it the original sukajan maker.

Made in the late 1950s by Kosho & Co. (the predecessor of Tailor Toyo) at the request of the U.S. military, this jacket was sold at PXs (shops on military bases) in Alaska. These “Alaskan jackets” are rare on the vintage market, and the embroidery of lightning bolts and a polar bear, with dog sleds on the sleeves, is especially popular. Green is also exceptionally rare among velveteen sukajan jackets, with very few surviving examples, making this a particularly rare combination.

The reversible side features a map of Alaska. Of the several Alaska map designs, this one recreates the most lavish embroidery, depicting not only place names but also Dall sheep, an igloo (a snow house), and Mount McKinley. Alaska designs with so many motifs are rare.

VELVETEEN SOUVENIR JACKET

Early souvenir jackets were often reversible and made of acetate, but some variations from the time were also made with fuzzy velveteen. Adding padding improved warmth, and the acetate side was quilted to hold the padding in place.

STAFF VOICE

A Note from Our Staff

Ichimura / 175 cm / 75 kg / wearing size XXL

Sukajan jackets are stylish at any age.

I think Alaskan jackets like this one are especially special to vintage enthusiasts.

Above all, the polar bear embroidery on this green velveteen is truly wonderful.

A powerful polar bear and lightning bolts, with dog sleds on the sleeves. Despite such a bold design, it somehow has an air of refinement.

Personally, I can’t get enough of this rich green velveteen.

Its appearance changes with the light, bringing out the embroidery’s dimensional quality even more. It has a substantial, understated feel that sets it apart from ordinary satin sukajan jackets.

And when you turn it inside out, there’s a lavish embroidered map of Alaska.

Each side is striking enough to be the centerpiece of an outfit on its own, so getting to enjoy both in a reversible design feels wonderfully luxurious.

Personally, I think a statement jacket like this is best worn without overthinking it.

A simple combination of faded jeans, a plain sweatshirt, and a pair of VANS is more than enough to look great. I also recommend pairing it with slightly wide chinos or military pants.

I’m 175 cm tall and weigh 75 kg, and I’m wearing size XXL.

I like the relaxed fit, which lets you wear a traditional sukajan casually and in a way that feels current.

It’s truly wonderful that jackets actually made in the 1950s can still be enjoyed today.

Clothing brought home as souvenirs by American servicemen of the time came to be valued as vintage after many years, and is now carried on as a culture in its own right.

Knowing its story makes it feel like more than just a stylish jacket, and only deepens your attachment to it.

It’s certainly not an impulse purchase, but it’s a piece you’ll want to treasure and wear for years, regardless of trends.

This special Alaskan jacket is highly recommended not only for fans of sukajan jackets, but also for anyone who has always wanted to own an authentic one.