BRAND & PRODUCT
About the Brand and Product
Founded in 1965, Toyo Enterprise is the Japanese apparel maker with the longest history.
SUN SURF is the Hawaiian shirt line from Toyo Enterprise.
SUN SURF is a brand that faithfully recreates vintage Hawaiian shirts.


SUN SURF has released a very unusual jacket. This appealing piece features a rare design that blends outdoor wear from the 1980s and 1990s with military style. The outer side has a distinctive all-over pattern on thick fleece. The black fleece, accented with sax blue thunderbolts and botanical motifs, has a great look. The reverse side is nylon with a very unusual camouflage pattern that resembles digitally rendered tiger stripes.


The padding also uses Primaloft, which offers excellent insulation. With its wind resistance, warmth, and breathability, it's one of the most highly recommended pieces of outerwear this season. It has a different feel from previous SUN SURF pieces and comes highly recommended.
STAFF VOICE
A note from our staff
Ichimura / 175 cm / 75 kg / wearing size L






When people think of SUN SURF, I think many picture vintage Hawaiian shirts.
I never expected SUN SURF to release such an interesting piece of outerwear.
It's one of my favorite pieces from this fall/winter collection.
What first caught my eye was its nostalgic feel, reminiscent of outdoor wear from the 1980s and 1990s.
Outdoor brands from back then can look a little clunky or have distinctive patterns by today's standards, but that's exactly what makes them so cool.
This jacket is packed with all the appeal of vintage outdoor wear.
The most interesting thing is that you can enjoy two completely different looks with its reversible design.
One side features a bold pattern on thick fleece. The other is made of nylon with a distinctive camouflage pattern reminiscent of military tiger stripes.
Personally, I love the blend of outdoor and military style.
Another great thing is that it delivers on function as well as looks.
The padding uses PRIMALOFT, a high-performance material, combining lightweight comfort with warmth.
Statement outerwear like this can sometimes feel heavy or uncomfortable, even when it looks great, so I think being able to throw it on without a second thought is a major plus.
Personally, I'd wear it casually with faded denim or loose-fitting chinos.
A simple sweatshirt or knit is all you need underneath.
The jacket itself has plenty of character, so I think it looks best when you keep things simple and don't overthink how to style it.
I'm 175 cm tall and weigh 75 kg, and I'm wearing size L.
And I think outerwear like this will still look great when you pull it out years from now.
Rather than a piece designed with trends in mind, it's a jacket that lets you enjoy the appeal of classic outdoor and military wear through a modern lens.
This is a truly appealing jacket, with the playful spirit SUN SURF is known for and Toyo Enterprise's signature dedication to vintage style.
These slightly quirky clothes are exactly the kind you grow attached to the longer you wear them.