Keep it up for a long time.

Hello everyone, good morning and good evening, this is Ichimura from Mr. OLDMAN.

On my day off the other day, I went on my usual buying trip to Tokyo.

I visited a few exhibitions, and for the first time in a while, I also stopped by the exhibition for "necessary or unnecessary," also known as NOUN.

I hadn't been there for a while due to various circumstances, but seeing NOUN's clothing after all this time, I felt a great sense of comfort because it hadn't changed much from how it used to be.

I imagine that the sizes and designs that sell in the market have changed over these past few years.

However, NOUN's clothing hasn't changed; although you could find small differences if you look closely, I felt there were no fundamental changes.

"necessary or unnecessary"—true to the name, no matter what happens around them, they have continued to make clothing that is necessary without changing their core.

I was convinced, thinking to myself, "So this is what it means to keep going for a long time."

Mr. OLDMAN is now in its 18th year, and NOUN has been around for 30. I don't know how long we'll be able to keep going, but it made me want to do my best.

With that said, we will be gradually starting to receive shipments of NOUN clothing, so please look forward to it.

another 20th century Prison Fabric Shirts

 

Now, while I'm looking forward to NOUN, some incredibly good items have also arrived here.

We’ve received a batch of shirts from another 20th century, shipped from Nagoya.

This new release uses fabric inspired by old Italian prison uniforms.

The material has a surprisingly soft, fluffy, and gentle feel against the skin.

The surface has been lightly brushed, making it a very comfortable shirt to wear.

It features a panel design of checks and stripes, but since they are the same color, it’s a fascinating material that never feels too flashy or out of place.

With a wider body width and a shorter length, it’s a shirt with a very easy-to-wear balance.

It has a nostalgic feel, yet you can wear it with a modern silhouette.

It’s a wonderful shirt that you’ll find yourself wanting to wear again and again, so please give it a try.

One might think that a panel of checks and stripes would be too loud, but because they are the same color, it blends in quite naturally.

What do you think?

 

The more you look at it, the more atmosphere it has; it really is incredibly cool.

 

Between the color, the pattern, and the details, the clothes made by another 20th century are truly fantastic.

 

They have elegance, they aren't overdone, and they have an exquisite sense of relaxed style.

 

Those who know, know.

 

I really hope more and more adults will start wearing these kinds of pieces effortlessly.

 

I wonder if we can keep at it for another 10 years or more? (laughs)