New. & Few. pop-up store is coming soon!

New. / Few. / ovake POPUP STORE Announced

2026.08.06(thu) - 2026.08.16(sun)

It’s been quite a while, but we are thrilled to announce that we’ll be hosting an exciting pop-up store!

This pop-up will feature "New." and "Few."—our long-time main sunglass brands—along with "ovake," which offers an even higher grade of craftsmanship.

We haven't been able to hold this event for over a year, so I am very much looking forward to it myself.

As a staff perk (haha), I got to try on all the models ahead of time, and I have to say, the selection is better than ever. There are so many pieces I want for myself, ranging from classic staples to trend-conscious styles.

The colors of the frames and lenses are also fantastic and really capture the essence of these brands.

There will be around 70 pairs of eyewear available.

Also, as always, these brands are incredibly popular with both men and women.

We see many couples and married couples come in to shop together.

The event starts on Thursday the 6th and runs through Sunday the 16th, right after the Obon holiday.

€p>We are busy preparing and look forward to seeing you there.

We often have many people looking forward to this event even from other prefectures.

We look forward to seeing you soon!

Get ready for it, everyone!